Summer of 22'

Starting out in Summer of 2022, the Designer, Shenena Sethi envisioned her first collection to encapsulate chic, timeless, effortless, black luxury resort wear. It is a collection which resonated with the point of her journey in her life. You are a woman...so the point of life in which Shenena was at, to create such a collection, is for your imagination.

Designed for the woman who adores simplicity, fine lines, vintage inspired cuts, subtle intricate details, and luxurious fabrics - like a romantic vintage love. She brought her vision to life, through the creation of her first capsule collection...Be True.

As we already know, every collection is a reflection of the Designer and her journey in life. So as her journey evolved ending 2022 and going into 2023, as did her collections. She moved into maxi dresses and cover ups, curated for the woman who is free, with a life full of romantic endeavours. The cuts remain to be vintage, timeless, romantic and luxurious, as this is the core of our brand, True To Me. I AM, is a collection for you, to be you.